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While collaboration with Western artists isn’t a primary metric of a K-pop group’s success, they collaborated with Grimes on Loona/yyxy’s title track, “Love4eva.” Much of its success is due to Blockberry Creative’s investment in the group - the company provided both the financial and creative support necessary to produce over 20 high-quality music videos before Loona’s official debut. Technically being a pre-debut group, Loona achieved feats that other groups still struggle with: the first music video featuring all 12 members reached over one million views in 24 hours. 20, Loona released its debut EP, + +, with the title track “Hi High.” Prior to its official debut, Loona released 12 single albums, three EPs, two repackage EPs and one single featuring all 12 members. Loona’s members’ names were announced on a monthly basis, hence its Korean name, 이달의 소녀, which translates to “girl of the month.” Along the way, the 12 girls were grouped into three sub-units: Heejin, Hyunjin, Haseul and ViVi form Loona 1/3 Kim Lip, Jinsoul and Choerry are Loona/Odd Eye Circle Yves, Chuu, Go Won and Olivia Hye form Loona/yyxy and Yeojin, the fourth member, is not part of a current sub-unit. The debut is a typically standard process in K-pop - groups formally release an album (typically an EP), host a debut showcase and promote its new music on music and variety shows.ĭeviation from this process is rare, but Blockberry Creative (Loona’s entertainment company) reverse engineered it. K-pop idols typically debut either as solo artists or within groups ranging anywhere from two to upwards of 13 members at a time. pWPu0ngm2c- shutup your mouse obama MaWho is Loona? Who the fuck is Loona and why is every gay on my TL a stan? If she's not Kat De Loona, I don't know her.